Enrich
Enhance your data with additional context and information from external sources and lookup tables. The Enrich module adds valuable attributes that improve matching accuracy and provide richer insights.Why Enrichment Matters
Your source data often contains only what was captured at the point of entry. But effective Master Data Management requires additional context:- Geographic data from ZIP codes (city, state, county, timezone)
- Demographic insights for population health
- Standardized codes and classifications
- Reference data from authoritative sources
What You Can Do
Geographic Enrichment
Expand ZIP codes into full geographic context including city, state, county, and timezone.
Lookup Table Joins
Match your data against reference tables to add standardized codes and categories.
Derived Attributes
Calculate new fields based on existing data—ages from birth dates, categories from values.
External Data Integration
Connect to external data sources to enrich records with third-party information.
Enrichment Sources
ZIP Code Database
Comprehensive US ZIP code data with demographics, coordinates, and regional information
Phone Carrier Data
Identify carrier, line type (mobile/landline), and geographic origin
Address Standardization
USPS-standardized addresses with delivery point validation
Code Mappings
ICD, CPT, LOINC, and other healthcare code crosswalks and descriptions
Custom References
Your organization’s lookup tables and reference data
Third-Party APIs
Connect to external enrichment services for specialized data
Key Capabilities
Automated Enrichment Rules
Configure which source columns should be enriched and what additional data to append. Rules apply automatically during pipeline execution.Confidence Scoring
Enrichment matches include confidence scores, so you know how reliable each enriched value is.Incremental Processing
Only new or changed records are enriched, minimizing processing time and costs for large datasets.Audit Trail
Track which records were enriched, what sources were used, and when enrichment occurred for compliance and debugging.Business Impact
Better Matching
Enriched data provides more attributes for accurate identity resolution.
Richer Analytics
Geographic and demographic data enables population health insights.
Operational Efficiency
Automated enrichment eliminates manual data lookup and entry.
Who Benefits
- Population Health Teams: Analyze patient populations with geographic and demographic context
- Marketing Teams: Target outreach based on enriched demographic data
- Analytics Teams: Build more insightful reports with complete data
- Clinical Research: Stratify patient populations for research and quality initiatives