Exploring profiles

Overview

The profile page enables you to see a holistic view of each individual customer by combining data from various sources. You can build a meaningful relationship with your customer. Each profile allows you to gain personalized experience of your customers such as preferences, interactions, and past events.

On the profiles page, you can perform the following activities:

  • View customers’ profiles
  • Add attributes
  • Manage the split indexer
  • Filter and search for customers
  • Sort by a specific attribute

Prerequisite

You have completed the Resolve (map and unify) process.

View profiles

The SkyPoint Modern Data Stack Platform (MDSP) enables you to create a complete profile to gain more insights from the master data. The profiles page consists of features that enable you to choose certain attributes to create and define your profiles. You can further, filter or sort the profiles based on selected attributes to ease your analysis.

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Clicking the respective profiles, you can delve further into each of the individual profiles. Follow the below steps:

  1. Go to the Master Data > Profiles page. Each profile is displayed on a tile.
  2. Click the More or Less option to expand or collapse the list of attributes on profile cards in a particular row.
  3. On the Profiles page, click the desired profile.

The Profile Details page appears.

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imageNote

The Profile details page shows the different values from the unified master data. The sidebar menu enables you to access various profile perspectives. By default, SkyPoint Cloud includes important profile perspectives such as timeline journeys and profile metrics. Depending upon your tenant configuration, you may see a detailed view and graphical representation of the data. You can hover over the perspective icon to see more details of the data. If a field has no value for the selected profile, it shows only the address field. The tile is structured into sections:

  • The first section displays a predefined set of fields followed by all fields that are part of the split indexer.
  • Timeline shows data if you have configured timelines journey. The timeline view contains chronologically sorted activities of the selected customer.
  • Metrics display if you have configured profile attributes.

Search a profile

You can directly search a customer’s profile with relevant customer information by using the search feature. Follow the below steps:

  1. On the Profiles page, enter the customer information in the Search text area.
  2. To search for exact information, activate the Exact Search toggle button.
Tip

The exact search feature allows you to search for a specific piece of information. To use the exact search feature, you typically need to type text in the search text area. For example, if you want to search for the exact customer's name, type "name of the customer". This would tell the search engine to only return results that match the exact information.

Filter profiles

Using the Show filter, you can filter the profile attributes for specific searches related to your profiles. Follow the below steps to search your desired profile:

  1. On the Profiles page, click Show filter.

The Filter profile pane appears.

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  1. Check the boxes that you want to filter. You can see the selected attributes on the Profiles page. You can select up to 20 attributes.
  2. If you want to remove all filters, select Clear filter on the menu bar or clear a checkbox for the selected attribute.
  3. If you want to customize the filter for your attributes, click Customize.

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Item Description
Frequency: Highest to Lowest Enables you to arrange the profiles from highest to lowest order of frequency.
Value: A to Z Enables you to arrange the profiles for the attribute category in alphabetically ascending order.
Value: Z to A Enables you to arrange the profiles for the attribute category in alphabetically descending order.
  1. Select your preferred option from the Sort options by.
  2. In the Show up to text box, enter the number of profiles you want to view.
  3. Check the Remove null value box. This can help prevent data inconsistencies and ensure that the attribute always has a valid value.
  4. Click Done.

Sort by profile attributes

You can use the Sort by feature on the Profiles page to filter your search further by selecting one of the data sorting options. For example, if you want to sort the user profiles by the user's last name, you can use a sorting function to sort the profiles alphabetically by the last name. This can make it easier to find a specific user or to view the user profiles in a specific order.

Follow the below steps to sort the profile attributes:

  1. On the Profiles page, click Sort by.
  2. Select your desired attribute from the Sort by dropdown list. The profiles get sorted according to the selected attribute.

Azure Cognitive Search (ACS) supports indexing of a wide range of data types. You can rebuild the search index to update it with the latest changes to your data.

  • To reactivate an ACS, click Refresh ACS on the profiles page.

Select Master Data

A dropdown list is added to select and view profiles for a particular master data. It is useful for organizations that have a large number of master data and corresponding profiles, as it allows users to easily filter the data based on their needs and view the relevant profiles in a more organized and efficient way.