Creating a Transactional churn

Overview

You can select a Transactional churn to run the churn model for identifying the customers with one-time purchase of products and services. This document can help to predict whether a customer is at risk of no longer performing transactional activities of your products or services.

To predict with a Transactional churn

Follow the below steps to create a customer prediction using transactional churn model:

  1. Go to Predict > Built-in.
  2. On the Predictions page, click the Create tab.

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  1. In the Customer churn model, click Use this model.

The Customer churn model form appears.

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  1. Click Get Started.

The Transactional churn model page appears.

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Add Model name

  1. In the Transactional churn model page, type a unique name in the Name text area.
  2. Type a unique name in the Output table name.
  3. Click Save & Proceed.

The Model preferences page appears.

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Add Model preferences

  1. In the Model preferences page, enter a value in the Prediction Window text area.
  2. Enter a value in the Churn Definition text area.

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The value that you enter should be minimum 60.

Item Description
Prediction Window Number of days under which the customers who may churn.
Churn Definition Number of days where a customer has churned if they have made no purchases.
  1. Click Save & Proceed.

The Add required data page opens.

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Add Purchase Logs

Follow the below steps to customize the purchase history of your customers by assigning fields from your data that corresponds to your selected attributes:

  1. In the Add required data page, click Add New.

The Add Customer Data form appears.

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  1. Select Purchase history from the drop-down list.
  2. Select Transaction ID from the drop-down list.
  3. Select Transaction date from the drop-down list.
  4. Select Value of transaction from the drop-down list.
  5. Select Unique product ID from the drop-down list.
  6. Specify the information if this transaction was a return from the drop-down list.
  7. Click Save.

The created purchase log gets created under the Table column.

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  1. Click Save & Proceed.

The Additional data page appears.

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Add Additional data

Follow the below steps to add additional data for the model to predict the customers having higher risk of churn:

  1. On the Additional data page, click Add New.

The Add Customer Data form appears.

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  1. Select a Customer activity table from the drop-down list.
  2. Select a Primary key from the drop-down list.
  3. Select a Timestamp from the drop-down list.
  4. Select an Event from the drop-down list.
  5. Select Details from the drop-down list.
  6. In Activity type, perform one of the below actions:
To Do
Select an Activity Type from the drop-down list Click Select from existing.
Type a new activity type in the Activity Type text area Click Create new.
  1. Click Save.

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In case, you do not have any additional data to add, you can skip this step.

The Additional data gets created.

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  1. Click Save & Proceed.
  2. The Data update schedule page appears.

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Update Schedule

Follow the below steps to update schedule to run the transactional churn model:

  1. In the Data update schedule page, perform one of the below actions:
To Do
Import new data to your model on a weekly interval Click Weekly.
Import new data to your model on a monthly interval Click Monthly.
  1. Click Save & Proceed.

The Review your model details page appears.

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To review and run your model

Follow the below steps to save your churn model or run it:

  1. In the Review your model details page, click the Edit icon to edit the details.
  2. Once you complete your review or editing, perform one of the below actions:
To Do
Save and run your churn model Click Save & Run.
Save your churn model Click Save & Close.